Jake, this is the language and action I have been looking for!

“We need to make people care. We need to make them curious.

When people care, they invest a part of themselves in the topic. It touches their values. Their values reflect their identity. And they become emotionally attached to the topic surrounding our idea.

When people are curious, they have questions they need to answer. They acknowledge the limits of their current knowledge. And new ideas become necessary to answer those questions.

So the question we need to ask is not how do we spread ideas, but how do we make people care. And how do we make them curious”.