Andy Raskin, this is chucked with discovering how human emotion drives us! “Aligning your company around a customer-centric strategic narrative means no one ever talks about disembodied “features” and “benefits”; instead, you describe your capabilities only in the context of how they help customers overcome obstacles to winning. Each obstacle, of course, is an opportunity: a monster you can slay with new product capabilities”. Inspiring Impact Entrepreneurs. Get out of Your Own Way Improve self-awareness for quantum leap in success

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